The little fan was upset with a blown call late in Northwestern’s 79-73 loss to Gonzaga on Saturday.

MORE: NCAA admits refs missed key goaltending call in Northwestern-Gonzaga game

CBS showed the boy 13 times during their broadcast of the game, according to KSL Sports Producer Dave Noriega.

Chicago Sun-Times reporter Steve Greenberg says the boy is Northwestern Athletic Director Jim Phillips’ son.

He was an instant internet sensation.